[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.spacium.cz\/nejcastejsi-typy-reklam-na-internetu\/#Article","mainEntityOfPage":"https:\/\/www.spacium.cz\/nejcastejsi-typy-reklam-na-internetu\/","headline":"Nej\u010dast\u011bj\u0161\u00ed typy reklam na internetu","name":"Nej\u010dast\u011bj\u0161\u00ed typy reklam na internetu","description":"Aby firma mohla prosperovat, pot\u0159ebuje nejen kvalitn\u00ed slu\u017eby, p\u0159\u00edpadn\u011b v\u00fdrobky, ale tak\u00e9 b\u00fdt vid\u011bt. A k tomu slou\u017e\u00ed reklama. D\u00edky tomu jsme dnes a denn\u011b neust\u00e1le bombardov\u00e1n\u00ed r\u016fzn\u00fdmi propaga\u010dn\u00edmi sd\u011blen\u00edmi. V sou\u010dasnosti je to standardem nejen v televizi nebo r\u00e1diu, ale tak\u00e9 u silnic ve form\u011b billboard\u016f a samoz\u0159ejm\u011b u\u017e d\u00e1vno i na internetu. Vzhledem...","datePublished":"2019-04-09","dateModified":"2023-05-25","author":{"@type":"Person","@id":"https:\/\/www.spacium.cz\/author\/#Person","name":"","url":"https:\/\/www.spacium.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/163f6c65c8acab43fa062eaf19866aeb6d6c2adc4d5c2462700a89e6feec77a0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/163f6c65c8acab43fa062eaf19866aeb6d6c2adc4d5c2462700a89e6feec77a0?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"spacium.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.spacium.cz\/wp-content\/uploads\/img_a343329_w2359_t1556441802.png","url":"https:\/\/www.spacium.cz\/wp-content\/uploads\/img_a343329_w2359_t1556441802.png","height":0,"width":0},"url":"https:\/\/www.spacium.cz\/nejcastejsi-typy-reklam-na-internetu\/","wordCount":422,"articleBody":" Aby firma mohla prosperovat, pot\u0159ebuje nejen kvalitn\u00ed slu\u017eby, p\u0159\u00edpadn\u011b v\u00fdrobky, ale tak\u00e9 b\u00fdt vid\u011bt. A k tomu slou\u017e\u00ed reklama. D\u00edky tomu jsme dnes a denn\u011b neust\u00e1le bombardov\u00e1n\u00ed r\u016fzn\u00fdmi propaga\u010dn\u00edmi sd\u011blen\u00edmi. V sou\u010dasnosti je to standardem nejen v televizi nebo r\u00e1diu, ale tak\u00e9 u silnic ve form\u011b billboard\u016f a samoz\u0159ejm\u011b u\u017e d\u00e1vno i na internetu. Vzhledem k tomu, \u017ee celosv\u011btovou s\u00ed\u0165 vyu\u017e\u00edv\u00e1 \u010d\u00edm d\u00e1l t\u00edm v\u00edce lid\u00ed, pou\u017e\u00edvaj\u00ed st\u00e1le v\u00edce firem k tomu, aby se zviditelnily. To je na jednu stranu dob\u0159e, na druhou u\u017e m\u00e9n\u011b. N\u011bkter\u00e9 reklamy jsou toti\u017e kvalitn\u00ed, jin\u00e9 nestoj\u00ed za moc. Ale ani jednomu druhu se nevyhnete. A jak se v\u016fbec reklama na internetu d\u011bl\u00ed ? 1. Textov\u00e1 \u2013 asi nej\u010dast\u011bj\u0161\u00ed typ reklamy, a to nejen na internetu. Na plo\u0161e n\u011bkolika m\u00e1lo \u0159\u00e1dk\u016f lze \u0159\u00edci skute\u010dn\u011b hodn\u011b a dok\u00e1zat tak nal\u00e1kat potencion\u00e1ln\u00ed z\u00e1kazn\u00edky. \u017del, v\u011bt\u0161ina textov\u00e9 reklamy za moc nestoj\u00ed. D\u016fvod je jednoduch\u00fd \u2013 d\u011blaj\u00ed ji amat\u00e9\u0159i. Mnoha podnikatel\u016fm se nechce platit za profesion\u00e1ln\u00ed copywritery, kte\u0159\u00ed um\u00ed sv\u00fdmi texty nal\u00e1kat. 2. Bannery \u2013 druh\u00fd nejpou\u017e\u00edvan\u011bj\u0161\u00ed typ reklamy. Bannery jsou v podstat\u011b takovou virtu\u00e1ln\u00ed obdobou tradi\u010dn\u00edch billboard\u016f. Jedn\u00e1 se o grafick\u00e9 pouta\u010de, jejich\u017e kvalita se odli\u0161uje kus od kusu. N\u011bkter\u00e9 jsou dobr\u00e9 a \u010dlov\u011bk m\u00e1 kolikr\u00e1t chu\u0165 na n\u011b kliknout, jin\u00e9 za moc nestoj\u00ed. Narazit na n\u011b m\u016f\u017eete prakticky v\u0161ude. B\u011b\u017en\u011b se pou\u017e\u00edvaj\u00ed jak na zpravodajsk\u00fdch serverech, tak kup\u0159\u00edkladu i na bloz\u00edch. 3. Emailov\u00e1 \u2013 asi nejv\u00edce otravn\u00fd typ propagace na internetu. Ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f se jedn\u00e1 o spam, o kter\u00fd nikdo nestoj\u00ed. Jist\u011b, m\u016f\u017eete si tento druh reklamy nechat pos\u00edlat c\u00edlen\u011b, nap\u0159\u00edklad, kdy\u017e chcete b\u00fdt informov\u00e1n\u00ed o slev\u00e1ch v dan\u00e9m obchod\u011b, ale ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f se jedn\u00e1 o nevy\u017e\u00e1danou reklamu, kter\u00e1 v\u00e1s nijak nezaj\u00edm\u00e1 a pouze otravuje. \u010clov\u011bk k n\u00ed m\u016f\u017ee p\u0159ij\u00edt jako slep\u00fd k housl\u00edm a zbavovat se spamu nen\u00ed v\u016fbec jednoduch\u00e9. N\u011bkter\u00e9 antivirov\u00e9 programy to um\u00ed, ale za pouze za p\u0159\u00edplatek, a to nav\u00edc ne p\u0159\u00edli\u0161 efektivn\u011b. Se spamem je tak nutn\u00e9 se prost\u011b sm\u00ed\u0159it. Je to da\u0148 za pou\u017e\u00edv\u00e1n\u00ed elektronick\u00e9 po\u0161ty.                                                                                                                                                                                                                                                                                                                                                                                         4.7\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Nej\u010dast\u011bj\u0161\u00ed typy reklam na internetu","item":"https:\/\/www.spacium.cz\/nejcastejsi-typy-reklam-na-internetu\/#breadcrumbitem"}]}]